Rivett agent collection
Marketing agents.
Real work.
Pick a job. See the output. Decide what happens next.
Useful automation for ads and inbound demand, with Fred on hand when the work needs a marketer.
How the collection worksAutomated review
Search term analyst
Your search terms. A clear review queue. No account login.
Your export is read in this browser. It is never uploaded or saved.
Which export do I need?
In Google Ads, open the Search terms report. Include Search term, Campaign, Clicks, Cost and Conversions, then download CSV. English column names, up to 5 MB and 20,000 rows. Use a date range old enough for your conversions to be recorded. Mixed-currency exports are not supported.
This is spend to review, not a savings forecast. Conversion lag, lead quality and search intent can change the decision.
Your review queue 9
| Search term | Spend | Conv. | Next step |
|---|---|---|---|
| plumber apprenticeshipEmergency plumbing | $256 | 0 | Review relevanceNo recorded conversions, enough clicks to review, and spend at or above your target cost per conversion. Check intent and conversion lag before excluding. |
| how to fix a leaking tapEmergency plumbing | $192 | 0 | Review relevanceNo recorded conversions, enough clicks to review, and spend at or above your target cost per conversion. Check intent and conversion lag before excluding. |
| free plumbing courseEmergency plumbing | $144 | 0 | Review relevanceNo recorded conversions, enough clicks to review, and spend at or above your target cost per conversion. Check intent and conversion lag before excluding. |
| plumber jobsCommercial plumbing | $128 | 0 | Review relevanceNo recorded conversions, enough clicks to review, and spend at or above your target cost per conversion. Check intent and conversion lag before excluding. |
| commercial plumberCommercial plumbing | $308 | 2 | Review costRecorded cost per conversion exceeds 1.5× your target. Review bids, landing-page fit and lead quality before changing this term. |
| emergency plumber near meEmergency plumbing | $480 | 12 | ProtectAt least two recorded conversions at or below your target cost. Preserve this term while reviewing qualified leads and conversion value. |
I can review the context, agree the changes and help you put them to work.
What the analyst checks
This first version uses explicit rules, not a language model. It groups the same term within each campaign before reviewing it. No-conversion terms need to meet both your click threshold and target cost. Converting terms above 1.5× your target cost per conversion are flagged for cost review. Terms with at least two conversions at or below target are marked to protect. These are review suggestions, not automatic negative keywords.
The way I work
Useful work.
Clear ownership.
Start with the output.
Try the free review before sharing account access or committing to a pilot.
Keep the decision.
A recommendation is something to review. Changes to spend, ads and messages stay in your hands.
Know who is responsible.
This first collection is built and operated by Fred at Rivett. Assisted work has a scope and a human owner.